Integration and automation are two factors that I am constantly touting to clients… marketers should spend their time crafting their message, working on their creative, and targeting the consumer with the message that consumer wants to hear. They should not be spending all of their time moving data from one place to the next. It's my belief that Mashups are an extension of this integration and automation on the web.
Apa sing diarani Mashup?
Mashup, ing pangembangan web, minangka kaca web, utawa aplikasi web, sing nggunakake konten saka luwih saka siji sumber kanggo nggawe siji layanan anyar sing ditampilake ing antarmuka grafis siji.
Mashup ing web asring kalebu 2 utawa luwih antarmuka pemrograman aplikasi. Contone bisa uga overlaying kegiatan sosial menyang Peta Google nggunakake Twitter API and the Google Maps API. They're not just hobbies and tools anymore, there are several platforms that are enterprise ready nowadays – integrating search, social, CRM, email and other data sources to produce comprehensive systems that handle very complex automation and integration tasks.
Ing taun-taun pungkasan, istilah kasebut mashup more often refers to video and audio productions where two or more sources of video or music are brought together. Here's a great example – AC/DC and the Bee Gees: