Earlier this week, I posted a tweet promoting a product that was pretty cool. The application was graphically beatiful and incredibly useful… but I couldn't actually figure out what it iya or carane digunakake tanpa akeh gaweyan.
The company immediately tweeted back that the interface was “simple”. I replied, “thanks!”. I wasn't going to argue with their logic. They were obviously a lot smarter than their user… a seasoned techy and geek.
You can lead a horse to water, but you can't make it drink.
Mesthi wae, antarmuka iku gampang kanggo wong. They built it! The application in question has actually been on the market, unchanged, for quite a while with very slow adoption. Hmmm… so we've not had rapid adoption and we've gotten feedback that our interface was clunky. Perhaps the two are connected?
It's not really fair to insult a user by thinking they're dumb. Relatively speaking, you should always assume they are dumb! I'm not saying all users are dumb… just setting a ‘frame of mind' when thinking about your customer experience.
ing sandi pacelathon karo Clint Page, dheweke nyebutake media sosial minangka sumber informasi pelanggan sing luar biasa - ngirit dhuwit lan wektu kanggo survey, grup fokus, lan strategi. Pelanggan seneng produk kasebut, lan dheweke ngerti apa sing dibutuhake supaya bisa luwih gampang urip ... uga Dotster sing luwih sukses. Dotster mung kudu nyelehake dhasar kanggo miwiti ngrungokake!
If you're a technology company, the conversation is already happening about your product! You can search Twitter, coba a Kaca Kipas ing Facebook, gunakake Lansiran Google or simply post a blog post and solicit feedback. If your users know you are listening, they'll provide you with the answers you need. You just have to be smart enough to find the answers.