Ing 2014, metu saka kabeh telusuran ing Google, carane yaiku istilah # 1 sing digunakake dening pangguna mesin telusuran. Saben produk utawa layanan sing didol ing Internet mangsuli a carane. The question is whether or not you're the destination for the information they're seeking.
If you're a sports drink, the how might be how to deal with cramps, or how to prepare your body for a hard workout. If you're an Analytics company, the how might be how to accurately analyze data to provide return on investment data for your campaigns. If you're an desainer infographic, kepiye cara milih panyedhiya utawa cara promosi infographic kanthi efektif.
Some companies don't speak about carane because they're concerned about putting their trade secrets online. It's a double-edged sword that I personally believe you're only hurting yourself with. If you're not disclosing how, your competitors have the opportunity to. Being able to fully evaluate carane padha ngatasi masalah kasebut menehi kauntungan kompetitif.
And in this day and age, if you don't believe people researching their next purchase can't find carane you do it, you're delirious. I'd much rather write about how we correct problems and solve issues for our clients than have our competitors position our offerings incorrectly. That's exactly what we've seen happen in our industry.
So, as you're planning out your 2015 content for your company, there are tons of pitakon carane sampeyan bisa mangsuli kanthi online.
- carane to select a vendor (and why you're better).
- carane to justify the expense (and perhaps how you're more affordable).
- carane kanggo ngevaluasi solusi (lan cara solusi sampeyan cocog).
- carane kanggo ngatasi masalah (tanpa lan solusi sampeyan kanggo ngerteni bedane sampeyan).
- carane the industry is changing (and you're staying on top).
- carane faktor eksternal (ekonomi, bakat, teknologi) mengaruhi solusi kasebut.
- carane you're qualified to respond (certifications, regulations, infrastructure).
- carane akeh sumber daya sing dibutuhake (lan cara sampeyan nyuda).
- carane akeh regane (lan carane regane efektif).
Sing paling gedhe babagan njawab pitakon carane is that you're able to effectively position your company, your product or your service to help in the solution. Sure, if you're answering carane kanggo nginstal jubin kayu atos, ana sing pengin mutusake dhewe. Nanging efektif carane to article would go into great detail to provide why it's a better idea to get a professional.
DIYs weren't going to use your service anyways, you're after the person that's researching how difficult it is.