Infographic iki nggabungake sawetara asil sing apik saka Accenture's CMO Insights of 2014, but I'm afraid that it opens with a dramatic title that's misrepresented. It states:
78% responden Setuju manawa pemasaran diajab bakal ngalami owah-owahan radikal sajrone 5 taun ngarep.
Mungguh, aku ora setuju. Marketing berkembang lan digital dadi prioritas utama strategi. Anggaran ganti, strategi sosial lan konten saya mundhak, lan alat kasebut dadi luwih canggih lan terjangkau kanggo bisnis kanthi anggaran sing luwih cilik. Nanging pemasaran - akuisisi, retensi lan upsell minangka kritis kaya biyen.
I would have rather the infographic matched Accenture's bold statement:
CMOs: Wektu kanggo transformasi digital utawa ana risiko ditinggalake
Marketing has evolved… but many marketers, marketing agencies, and marketing strategies have not evolved with the times. Of course, that's great for new media agencies who are affordably assisting these strategic leaders bring their strategies to the forefront. But it's not without pain. Traditional mediums are continuing to try to command the entire budget while new media has wedged itself in and is growing.
Something has to give, soon, and I believe the break will be in traditional mediums like print and broadcast. If you're a marketer fighting that progression, you may want to broaden the scope of your strategies and get some help to begin the transition to digital media.