Mangga Mandheg Mbandingake NSA Spying karo Marketing

ndelok karo pemasaran

Salah sawijining pacelathon sing terus dakdeleng munggah ing ndhuwur Kontroversi spontan NSA yaiku perusahaan sing wis nglumpukake data babagan Amerika iki kanggo upaya pemasaran.

Kanggo sampeyan sing ana ing njaba Amerika Serikat, Konstitusi kasebut jelas banget karo Amandemen kaping papat kanggo RUU Hak minangka warga negara.

Amandemen kaping papat kanggo RUU Hak

Hak-hak masarakat supaya aman ing awake dhewe-dhewe, omah, kertas, lan efek, tumrap telusuran lan kejang sing ora wajar, ora dilanggar, lan ora ana waran sing bakal diterbitake, nanging amarga ana kemungkinan, didhukung sumpah utawa negesake, lan utamane nggambarake papan sing bakal digoleki, lan wong utawa barang sing arep dicekel.

Whether or not you believe that the collection of meta data should or shouldn't be covered under the 4th Amendment isn't going to be argued here. I have my own beliefs but I'm not a Constitutional attorney (and even they don't agree).

What I do want to argue is the goal and methodology of meta data collection. For a company, this data is collected to personalize and improve the user's experience online with the goal of increasing acquisition, retention or customer value. That's a touchy subject for some – especially how the data is accumulated and whether or not the consumer provided their permission. Most of the time they do, but it's buried in the legal mumbo-jumbo of the terms of use you agree to when you sign up for a service.

I know I'm a marketer so my opinion is skewed, but I love that companies are paying attention to me. I want to share information with them and I want them to use it to improve my customer experience. If that means product recommendations or targeted messaging, please do! I love product recommendations!

Now, let's equate the goal of marketers to the target telik pamrentah. The government's pursuit of meta data is to ngenali pola sing nyebabake investigasi warga sing luwih jero adhedhasar tumindake. Penyelidikan kasebut bisa nyebabake dakwaan lan pungkasane, dipenjara. Dadi, nalika para pemasar pengin adol luwih akeh nganggo data… pamrentah ngupayakake golek lan ngunjara wong kanggo nglindhungi wong Amerika.

That's not even close to the same so please stop comparing the two.

I don't mean to be flippant, but please look at the history of our incarcerated in this country. According to data, 95% bebendhu ukum minangka asil tawaran sing ora ana bukti resmi, lan sing paling ora nate ngganggu banding.

So let's take the longshot here. I travel a lot and I discuss politics online. How long would it take to overlay my conversations questioning the government with actual anti-government or terrorist activity geographically throughout the United States? This week, I'm heading to Chicago. Perhaps there's a sleeper cell in Chicago within a few miles of my hotel that the government is collecting data on. How many overlaps will it take to procure enough circumstantial evidence to put a case together on me? Combine this with the guns I own and how does that appear?

Now line it all up – from my government criticism, my military service, my travel to large cities throughout the world, my ownership of guns – and add to it the full force of federal prosecutors with unlimited budgets. I don't have the resources to hire high-powered attorneys to defend myself. Is that really a longshot? I don't think so. Again, our history is absolutely full of overzealous prosecutors who have gone after conviction after conviction to improve their political pursuits.

Please don't compare the marketing of companies to the goals of spying on citizens for national security. They're completely different.

Manungsa waé NSA: Just a note that I'm not anti-government and would never take up arms outside of defending myself. I'm very much supportive of local government and law enforcement. I'm often an opponent of federalization, though, for its inefficiency, overreach and corruption.

2 Komentar

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    Pikiran sing apik ing kene Doug. Bener lan saya akeh kita wiwit ndeleng obrolan lintas silang sing kedadeyan karo NSA, data gedhe, lan utamane ing jagad analitik prediktif. Kaya sing sampeyan ujar, pancen lensa sing akurat kanggo ndeleng narasi. Aku ujar manawa bagean saka apa sing mbantu para pemasar nindakake tugas sing luwih apik kanggo "ora ngganggu" utawa "dadi kurang nyusup" yaiku kemampuan babagan gagasan sentrisitas pelanggan. Ana sing diarani pelanggan BAD. Dheweke bisa nggunakake energi lan sumber daya, ngrusak tingkat konversi sampeyan, lsp.

    Napa aku pengin mbuwang jaring gedhe kanggo nyekel junk, lan jelas nganggu wong ing proses kasebut. Yen sampeyan ngandhani aku duwe rong pilihan 100 lead utawa 1,000 lead saben ember regane $ 1,000. Nanging, aku ngerti manawa 100 petunjuk kasebut katon luwih kaya kesempatan sing kepungkur / ditutup. Aku bakal muter persentase lan nandur modal ing 100 lead. Ngopo Amarga luwih penting kita menehi lapangan kanggo mitra adol. Kanggo nerusake analogi bisbol, sampeyan ora pengin repetisi adol ayunan ing saben lapangan sampah ... kemungkinane bakal akeh sing mogok. Luwih luwih nguntungake nambah rata-rata bathi saka repetisi kanthi nada sing bisa didhukung.

    Pola pikir iki, aku bakal mbantah ora mung nggawe obrolan sales kanthi kualitas luwih dhuwur, nanging uga bisa nambah pengalaman pelanggan. Aku ngira mesthi bakal ana Pemasar ing klompok sing bakal nyemprot lan ndedonga lan nggawe kita katon kaya agen NSA sing invasif. Nalika mlebu ing inovasi anyar ing DPM (manajemen platform data), analitik prediktif, lan otomatisasi - para pemasar modern kudu ngupayakake narasi iki babagan kekuwatan lan tujuan sejatine teknologi iki. Yen ora, kita bakal terus dadi korban babad Snowden sing asin iki.

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