Ora ono Googling maneh… nanging sampeyan bisa Yahoo!

YahoogleThe Seattle Times nglaporake manawa Google ngupayakake wong nggunakake tembung kriya kanthi muspra. Pilgrim Pemasaran nemokake sing apik kirim blog from a Yahooer that says… you can't Google but feel free to Yahoo!

In one sweeping motion, Yahoo! has become cool and Google has become the corporate jerk. I did some scouring and have not seen a comment from Google on why they've chosen to take this action. Seems to me that it's a great viral marketing technique… introduce a new verb to the world that has your business name in it, and you're going to complain? Next thing you know the music industry will turn into jerks and will start suing folks over sharing great music! (Oh wait…)

I got to visit Google headquarters while on a business trip last year. I was in awe of the campus, scooters, kitchenettes, massage chairs, etc. A few thoughts went through my head… wow, cool, this place has too much money, and these folks could use a dress code! But now it appears that the ‘corporates' are now officially on campus. One hint of this was when Omah Kambrian boot saka kampus sawise nyoba menehi feed Google karo ewu pizza.

For companies who have really succeeded based on viral marketing, it's amazing to me that when the opportunity arises to really show how ‘cool' they say they are, they simply go stupid. Best Buy did this last year when Improv Everywhere had a couple hundred folks show up looking like Best Buy employees and they were subsequently hassled, the police called, and they were given the boot.

Bottom line, if you're going to tell folks you're new, hip, cool, the bomb, tight, etc… then you better not mess that up in a single stupid swoop. Google just dropped 10 degrees on my coolmometer.

Bapak Google ingkang kinurmatan,

Please don't revoke my gmail, reader, Analytics, mapping api, discussion forum, or google home page accounts. I still think you're cool. Just not as kelangan.

Salam sing paling anget,
Doug

Yahoo! kudu nggunakke kesempatan iki. Apa sampeyan lagi yahooing?

2 Komentar

  1. 1

    Google kudu nglindhungi jenenge utawa bakal ilang hak cipta lan situs porno apa wae sing bisa nggunakake tembung kasebut kanggo narik lalu lintas. Mesthi Yahoo pengin sampeyan Yahoo! minangka tembung kriya. Elingi iklan TV sing takon "Apa Sampeyan Yahoo !?" Sayange, ora ana sing nggawe Yahoo. Nanging tanpa pariwara, ana sing miwiti Googling. Kepiye carane nggawe Yahoo! Sampeyan ora bisa ngiklanake utawa njaluk keren, mula sampeyan dadi tembung kriya.

    Masalah ing Omah Kamboja nuduhake Sisih Gelap Google: Iki rahasia. everybody sing mlaku ing properti Google sing ora diundang bakal boot. Aku wis boot mudhun. Rasane nyenengake.

  2. 2

    Richard,

    Aku cenderung setuju karo sampeyan babagan Google sing kudu nglindhungi hak cipta kasebut; Nanging, aku mesthi seneng yen perusahaan ora sambat nganti dhuwit saya mili. Google ora sambat minangka wiwitan nalika masarakat wiwit nggunakake tembung 'googling'; dheweke biasane keluwen kanggo manungsa waé. Nanging, saiki dheweke bisa entuk departemen hukum, kayane ora tulus saiki dheweke bakal nyoba nglindhungi jenenge sing apik.

    Iki identik karo industri rekor. Yen sampeyan dadi musisi sing rusak, sampeyan njaluk supaya wong liya ngrungokake ... nalika sampeyan dadi jutawan, sampeyan kudu ngobrol karo RIAA lan wiwit nuntut.

    Doug

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