Aku Ana Nang Mburine Sampeyan…

Kepiye cara ngowahi konten sampeyan yen wong sing browsing situs web sampeyan ana ing negara liya? Negara sing beda? Kutha sing beda? Liwat dalan? Ing toko sampeyan? Apa sampeyan ngomong kanthi beda? Sampeyan kudu!

Geotargeting has been around for quite a while now in the direct marketing industry. I worked with a database marketing company to work on a proprietary index that utilized drive time and distance to rank prospects and it was incredibly successful. Businesses don't realize how important proximity is to their daily business.

I work with clients who have neighborhood stores but get all excited that they may get voted first in a contest that covers the entire metropolitan area. Pretty cool – they'll get exposure to a quarter of a million folks that will probably never come into their store. If they worked as hard to raise awareness of their store in a mile in each direction, it would provide a much better return on investment.

Versi paling anyar saka Firefox pancen kasedhiya panggunaan geolokasi dening browser. I tested it and frankly wasn't impressed – terrible accuracy. I wonder why they simply didn't tap into Data geoIP. Mozilla showed that I was in Chicago when I'm actually South of Indianapolis:
firefox-geolocation.png

Accuracy aside, this is still a step in the right direction. The iPhone's geoaccuracy has revolutionized mobile applications. Google Latitude nuduhake uga potensial sing luar biasa.

Iki bakal nggawe revolusi web yen saben browser nyedhiyakake lokasi sampeyan kanthi akurat! Iki tegese aku bisa ngowahi informasi kanthi dinamis ing situs webku gumantung saka lokasi sampeyan. Akeh wong sing nggunakake GeoIP kanggo nindakake iki, nanging akses wektu nyata sing gratis lan akurat bisa ngganti lapangan dolanan.

If I'm a marketing agency, I can talk about local customers in Panjenengan backyard. If you're in my backyard, I can dynamically change the content to talk about kutha kita. If you're in another country, I can provide regional office information. If you're down the street from me, I can pop up a special instantly to provide you with an incentive to stop over.

Ora ana gunane manawa evolusi sabanjure Sistem Manajemen Konten kudu nduweni kapabilitas konten sing dinamis kanggo ngidini kustomisasi konten dening pengunjung anyar, pengunjung bali, tembung kunci, riwayat tuku, lokasi, lsp., Lan liya-liyane. Pemasar kudu terus ngomong kanthi cetha sabisa-bisa langsung menyang pamirsa, lan teknologi kasebut bisa maju.

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