Buku Pemasaran

Mripat Duwe Pemeriksa Ejaan

Aku bubar maca Righting the Mother Tongue: From Old English to Email, the Tangled Story of English Spelling, by David Wolman.

You may not know what orthography and etymology are, and that’s okay. I know I’m a butcher of grammar and spelling, but this book made me feel better about my skills. There are millions of words in the English language, but the average high school graduate knows about 60,000. The fact is that most of us don’t have a clue what the majority of words are in our language!

Ours is a phonetically incorrect language and a nearly impossible language to learn. Some folks believe that misspelling is a sign of ignorance, but Shakespeare himself used to invent and misspell words as he saw fit. He felt letters and words were like clay to a sculptor. Imagine if I made up my own redunculous words on this blog, folks would belittle me (right before leaving).

Nalika pindhah menyang milenium anyar, kita bakal nggunakake tembung babagan teknologi sing bisa uga ora ana ing kamus resmi ... lan uga penerbit kamus ora bisa setuju apa sing nggawe lan apa sing ora.

Yen sampeyan ora ngandel yen nggawe tembung anyar nalika lagi mlaku, sampeyan kudu mbalek wektu maneh OK…. utawa iku nggih… Utawa iku oll bener or ora kur. Just think, your grandchildren may have a part of their daily conversations, rofl, lmao, asap, lol, or ttfn.

Ora percaya? Kepiye tembung kasebut Scuba, which used to be an acronym for Self-Contained Underwater Breathing Apparatus. How about Blog, which less than a decade ago was Web log! With the word has come blogger, blogged, blogging, and blogware. It’s a fairly exciting time as well because many of the words,

akronim, or short codes that are being generated online today are used internationally.

It’s interesting how advertising and marketing need not follow the rules of orthography. We’ve got companies like Google, things like the iPhone, and products like Twitter that are all fully acceptable – yet we have very little tolerance for accidental misspellings in our own content. I think it’s fascinating.

Matur suwun, kita isih bisa ngandelake mantra!

Mripat duwe pamriksa ejaan,
Kasedhiya karo Segara Pea.
Iki pesawat lee tandha papat revue sandi
Miss Steaks aku bisa simpul segara.
Mripat nyerang teluk lan ngetik tembung
Lan bobote papat jarene loro
Cuaca mripat amarga aku salah nulis
Ngandhani kula terus nimbang.

I’d encourage you to pick up a copy of the book; it’s a fascinating walk through history. David keeps the reading very light. Even more entertaining is that he narrates all of the origins of English as he visits the places where they were transformed. It’s a maca gedhe!

Douglas Karr

Douglas Karr punika CMO saka OpenINSIGHTS lan pangadeg ing Martech Zone. Douglas wis mbantu Welasan wiwitan MarTech sukses, wis mbantu ing amarga rajin liwat $ 5 bil ing pitukon lan investasi Martech, lan terus kanggo ngewangi perusahaan ing ngleksanakake lan ngotomatisasi dodolan lan strategi marketing. Douglas minangka transformasi digital sing diakoni sacara internasional lan pakar lan speaker MarTech. Douglas uga dadi penulis buku pandhuan Dummie lan buku kepemimpinan bisnis.

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