This week I've had some tough conversations with some businesses that I care deeply about. They know that I care because I've taken them to task and am holding them accountable. My network is my investment and where I get the most return on investment.
- Perusahaan teknologi sing digunakake karo aku mesthi ngupayakake. Aku tansah report problems, ideas and kudos to their teams. For every person that complains, there are hundreds of others who will simply leave you and find another vendor. It's critical that, if you care about your solutions providers, you have the difficult conversations with them on what went wrong or why.
- There are several network tools and communities I belong to. Networking is exhilarating and exhausting. As a small business, my network is key to my success. Who I surround myself with reflects on my business and also brings in business. Some of my networks are selfless – always doing their best to push business into my lap. I feel indebted and always take opportunities to return the favor. Some are selfish, though, and only measure our relationship by what I've provided them.
Social media casts a huge net. I'm constantly evaluating where I should speak next, whether or not it should pay, or whether I should take the time and money out of my schedule to be there. I review platforms to write and promote on. I think about blogging versus video versus podcasting. I think about commenting on other sites and connecting with industry leaders. It's a lot of work.
As a consultant, I have very little ‘recurring revenue', so the majority of my income is accrued through selling my time. That means that every cup of coffee, phone call or email I'm responding to risks me losing income.
Penasaran: Apa bisa produktif yen kita kudu mbayar saben rapat kanggo rapat liyane. Yen aku nelpon sampeyan ngombe kopi, kepiye yen aku kudu mbayar tarif jam sampeyan. Apa aku isih njaluk sampeyan ngombe kopi?
It's important that you evaluate your network on a constant basis to find out where you're investing and whether or not it will pay off. Business is business, of course. Be selfish about finding a selfless network. I would not be successful if it weren't for my key clients – compendium, ChaCha, Webtrends lan Informasi Walker ana ing dhaptar kasebut. Kanthi "kunci", tegese tegese penghasilan;).
Nalika aku mikir babagan hubungan kasebut lan kepiye cara evolusi, kabeh mau tuwuh saka hubunganku karo pengusaha tunggal - Chris Baggott. Sampeyan sing ngerti aku lan Chris ngerti manawa kita ngajeni banget - lan aku sakloron jujur banget. Chris minangka penginjil sing akeh - mesthi meksa supaya perusahaane dadi sorot… sing bisa katon egois. Nalika ndeleng kesuksesan lan dhaptar klien, kabeh padha berkembang liwat hubungan karo Chris sajrone pirang-pirang taun.
Saka ngendi sampeyan njaluk klien? Saka ngendi sampeyan ngasilake prospek kanggo bisnis? Sampeyan kudu utang karo sapa? Apa sampeyan males? Sampeyan bisa uga bakal kaget nalika ngerti.
Matur suwun Chris!
Siji cathetan pungkasan: This post is not meant to slight any of the other folks that are so critical to my business' success and growth. You know who you are! I only mean to shed some light that some of us don't truly evaluate and value the folks in our network for the actual business they provide. I think I've taken my relationship with Chris for granted and didn't recognize how important he was to me.