Cara ngrancang Email kanggo Waras Pelanggan

mend ati

Umume para pemasar ngupayakake entuk, nambah, njaga strategi. Goleki pelanggan, tambah pelanggan lan jaga pelanggan. Sawise nekani a Konferensi Webtrends, Aku uga ngerti mbalekake mantan klien minangka strategi sing apik.

Since attending the conference, I've been keeping my eye out for a re-engagement or recovery campaign. Recently, I killed my Boingo wireless account. The service worked perfectly and had an outstanding iPhone application that connected any participating airport at a touch of the screen. I didn't close the account because of the service… I was just off the road so I didn't need it anymore.

Nalika nampa email, aku kesengsem karo fitur, tata letak lan desain sing sampurna. Saben fitur email dirancang kanthi tliti lan dieksekusi kanthi apik:
boingo.png

  1. Brand – the email is strongly branded so there's no confusion as to the sender.
  2. Pesen – there's a very strong call out that is an overview of the email so you need not read further if you don't want to.
  3. Offer – there's a notification of a tawaran khusus, nuwuhake rasa penasaran marang sing maca supaya luwih jero.
  4. Value – before mentioning the offer, Boingo is effective at first letting you know what's improved about their service! They also actually follow up the entire email with a P.P.S. that throws in a couple additional features.
  5. Rincian Tawaran - banget kandel ing salinan pesen yaiku rincian penawaran sing nyata.
  6. Panguwasa – the message is signed by the actual President and CEO. This relays to the customer how important they are… the message comes right from the top! (Of course, I realize it's not… but the inference is very important.
  7. survey – not enough? Boingo cares so much that they wish to know why. If you don't take advantage of the offer, they would at least like to hear why. The survey they designed was short, sweet and to the point.

In my opinion, this is a very well-designed and executed campaign. Did it make me renew my account? Not at this point – since I'm not in a position to utilize the service. Thankfully, that was one of the options on the survey asking why I would not renew. Will I renew my Boingo service when I'm back on the road again? Absolutely!

4 Komentar

  1. 1

    Yaiku email sing apik!

    Aku biasane entuk email sing ora apik. Nanging aku blog babagan iki! Aku menehi link ing formulir web kanggo komentar iki yen sampeyan seneng karo sampah sing biasane dakkirim.

  2. 2
  3. 3

    Aku ndeleng siji masalah ing kene. Akeh pangguna bisnis duwe gambar sing diblokir ing Outlook. Contone, nalika entuk email-promo, desaine paling suwene sing dakdeleng ing kene. Biasane aku ndeleng sawetara kothak teks acak sing nggawe email ora bisa diwaca. Nalika nggawe kampanye tindak lanjut email, kita nyoba nggawe perkara sing gampang, pribadi lan cendhak, lan akeh balesan pelanggan.

    • 4

      Hi Daria,

      Email HTML isih akeh. Nalika aku kerja ing ExactTarget sawetara taun kepungkur - email HTML meh dikecualian, nanging statistik paling anyar sing wis dakwaca yaiku 85% + adopsi. Kajaba iku, piranti seluler nggawe rendering HTML sing luwih apik (lan saya akeh). iPhone lan Crackberry nangani email HTML kanthi fantastis.

      Aku percaya yen ngasilake ing email HTML ngluwihi pengecualian rendering.

      Doug

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