Definisi teknologi yaiku:
aplikasi praktis ilmu pengetahuan kanggo perdagangan utawa industri
Sawetara wektu kepungkur, aku takon, “Yen departemen TI sampeyan mateni inovasi“. Iki minangka pitakon sing njaluk wangsulan! Akeh departemen IT sing duwe kemampuan kanggo stifle utawa ngaktifake inovasi ... apa departemen IT malah bisa nyegah utawa ngaktifake produktivitas lan penjualan?
Dina iki, aku seneng ketemu karo Chris saka compendium. Minangka pacelathon semangat lan kita kudu udakara 45 menit kepungkur ing endi sing dikarepake.
One of the interesting pieces of the conversation was discussing who owned the decision to purchase a platform or SEO services. We both sighed when that decision fell into the hands of an IT representative. I'm in no way trying to disparage IT professionals – I rely on their expertise on a daily basis. Blogging kanggo SEO minangka strategi kanggo entuk petunjuk… a tanggung jawab marketing.
However, it's intriguing that an IT department is often put in charge of a platform or process that determines business results. Too many times, I see business results (innovation, return on investment, ease of use, etc.) taking a backseat in the purchasing decision.
In selecting us as their corporate blogging platform, it's often the IT department that believes that they can implement a free solusi kanggo blogging. Blog iku blog, ta?
- Ora lali that the content isn't optimized
- Ora lali that the platform isn't secure, stable, maintenance-free, redundant, etc.
- Ora lali that the platform isn't scalable to millions of pageviews and tens of thousands of users.
- Ora lali manawa perusahaan sing nggawe kasebut ngentekake atusan ewu dolar ing riset lan pangembangan kanggo mesthekake praktik paling apik lan kepatuhan mesin telusuran digabungake.
- Ora lali antarmuka panganggo iku gampang digunakake kanggo sapa wae, tanpa prelu latihan intensif.
- Ora lali sistem kasebut kanthi otomatis dadi ora butuh pengetahuan babagan menehi tag lan kategorisasi.
- Ora lali that our staff monitors our clients' progress to ensure their success.
- Ora lali platform kasebut dilengkapi karo pelatihan sing terus-terusan kanggo mbantu para blogger ngembangake katrampilan lan nambah laba investasi suwe-suwe.
With SEO, it's often the same argument. I've even been on the opposite side of the SEO argument, telling you that you don't need an SEO expert. Jeremy ngelingake aku babagan kiriman iki… doh!
Intiku yaiku manawa akeh perusahaan sing TANPA ngoptimalake mesin telusuran lan ilang akeh lalu lintas sing relevan. Yen dheweke mung nindakake minimal, paling ora bisa nyedhiyakake situs sing apik sing dinggo $ 10k ing ngarep sawetara pengunjung. Kiriman iki ditulis kanggo mayoritas perusahaan sing ora duwe kompetisi lan ora ngoptimalake… minangka panjaluk supaya paling ora nggawe minimal.
For companies in competitive industries, though, 80% optimized isn't even close. 90% isn't enough. To get a #1 ranking on a highly competitive term requires the expertise of one of a handful of companies in the world. If you're in an even moderately competitive search engine results page, your IT department isn't going to get you to #1. You'll be lucky if they even get you on the first page of results.
You wouldn't put your IT department in charge of your sales team, yet you'll put them in charge of a technology that could prevent your company from getting sales. If you're going to apply technology practically… make sure you fully investigate the opportunities and advantages before you think you can do it alone!