E-commerce lan EceranInfografis Pemasaran

Dampak Kemasan Kustom ing Penjualan E-commerce Panjenengan

One of the first packages that I ever opened that was special was the first MacBook Pro that I purchased. It felt like an unveiling as I opened the suitcase-style box with the laptop and accessories beautifully fitted within. It was a significant investment, and you could see perawatan Apple njupuk kanggo mesthekake yen aku ngerti yen istimewa nalika mbukak kothak.

A colleague of mine works in the beauty supply industry. He showed me where some of the products that they fulfill for their clients have containers, wrapping, packaging, and boxes that cost a significant amount more than the actual ointment found within. And it makes all the difference. By meticulously designing and packaging the product, they’re able to charge up to 4 or 5 times the price of the physical ointment! And they fulfill tens of thousands of products a day.

Wis cukup ngrembug babagan pengalaman blanja, saka ditemokake blanja atmosfer puluhan taun kepungkur kanggo Bukune Brian Solis babagan pemasaran pengalaman - bisnis wiwit ngerteni pengalaman ngasilake.

Shorr Packaging sing disurvei hundreds of adult e-commerce shoppers representing a cross-section of Americans. The aim was to understand consumer preferences around custom packaging and the shopping frequency and spending impact of those preferences. A key takeaway from the survey was that pembeli premium (pelanggan sing mbuwang luwih saka $ 200 saben wulan) menehi nilai tambah kanggo desain kemasan khusus.

Kemasan khusus minangka pengalaman taktil pertama sing diduweni pelanggan e-commerce karo merek sampeyan, mula penting kanggo nggawe kesan pertama sing positif.

In the survey, Shorr found that only 11% of e-commerce customers

are delighted with the packaging they receive today. Shorr found that returning customers spend an average of 67% more than first-time customers, which further reinforces the importance of making an excellent first impression with your packaging.

Dudu kabeh babagan tumindak tuku. Yen pengalaman unik, 37% pembeli premium nuduhake pengalaman kasebut kanthi online! Nalika umume manufaktur bisa ndeleng kemasan minangka biaya operasional sing dibutuhake, bisa uga bisnis sampeyan kudu ndeleng kemasan khusus minangka marketing investasi Ana akeh ruang kanggo dandan - mung 11% konsumen ujar yen dheweke kesengsem karo kemasan produk sing dituku.

Kemasan E-niaga

Douglas Karr

Douglas Karr punika CMO saka OpenINSIGHTS lan pangadeg ing Martech Zone. Douglas wis mbantu Welasan wiwitan MarTech sukses, wis mbantu ing amarga rajin liwat $ 5 bil ing pitukon lan investasi Martech, lan terus kanggo ngewangi perusahaan ing ngleksanakake lan ngotomatisasi dodolan lan strategi marketing. Douglas minangka transformasi digital sing diakoni sacara internasional lan pakar lan speaker MarTech. Douglas uga dadi penulis buku pandhuan Dummie lan buku kepemimpinan bisnis.

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