Udakara telung taun kepungkur, aku lan Adam Cilik lungguh ing toko kopi favorit lan dheweke nyebutake manawa angel banget panyedhiya layanan email kanggo nggabungake. Aku kerja ing ExactTarget minangka konsultan integrasi mula ngerti babagan tantangane. Adam lan garwane madeg Saos Agen, platform pemasaran real estate sing wis tuwuh lan ngirim puluhan ewu email seminggu. Masalahe yaiku panyedhiya layanan email (ESP) mesthi nggawe fitur integrasi miturut permintaan utawa minangka pangerten kanggo antarmuka panganggo.
We started digging and doing some research and found that there were several bulk email providers out there, even Amazon had started one, but the price and the complexity simply weren't worth it. As email marketing was becoming a priority of the users that Adam had, he was becoming more and more dependent, spending more, and becoming more discouraged. So he decided to begin building his own! About a year later, Adam's platform was sending out of his own MTA (Mail Transfer Agent). Adam built his own bounce management and click tracking on top of it as well! And his deliverability was on par with all of the platforms he had previously worked with.
Ing wektu kasebut, kita wiwit mikir babagan cara nggunakake infrastruktur sing wis dirancang kanggo panggunaan sing luwih jembar. Kanthi Martech Zone's subscriber growth growing to 100,000 subscribers, we were spending quite a bit of money on our email vendor and weren't too happy, either. We had to manage two systems, one for writing content and one for managing subscribers and content. Why couldn't we just run it all from WordPress?
Kita bisa… lan WordPress wis teka ing taun kasebut. Kesempatan utama yaiku nambah jinis kirim khusus. Jinis postingan khusus nggawe kita bisa nggawe jinis sing diarani email lan gunakake manajemen konten default lan sistem templating kanggo nggawe email. Adam njupuk prasarana sing saiki dioptimalake kanggo skalabilitas, lan kita bakal miwiti plugin kasebut! Dadi, pangguna bisa nggunakake plugin kanggo nggawe lan ngatur konten, lan CircuPress bisa ngatur pangiriman, pelacakan, manajemen bouncing, manajemen langganan, lan tugas liyane.
Since we both had day jobs, the plugin took its toll. Adam worked on it, I worked on it, Stephen rewrote it, and we tested, tested, tested and tested more and more. We submitted the plugin to WordPress last week and they provided some great advice. Last week, Adam rewrote some key portions of the templating and we submitted again on Friday. It didn't take long before we got the news we wanted… WordPress approved CircuPress. We believe we're the only email service provider built specifically for WordPress!
We've added some very unique features. The plugin has integrated subscription form widgets, shortcodes and functions. The plugin automatically publishes your emails on your site – so your online view is right on your own site! Daily and weekly emails are automated and go out whenever you have new content. A really cool feature is that embedded videos are replaced with screenshots and play buttons so the half of email clients that don't play images still allow the reader to click the video to play it. More features are coming around the corner for that!
Bosen ngrusak vendor email sing larang lan pengin bener-bener nggunakake konten sampeyan? Mlebu kanggo CircuPress today! We're already converting subscribers on this blog over to CircuPress… be sure to subscribe and you'll see how great they look.