Tweet Endorsemen Selebriti Ana Ing kene!

Layar layar 2014 10 18 ing 11.48.39 PM

Apa dukungan selebriti bisa digunakake? Ya padha. Yen ora, kita saben dina ora bakal ndeleng pariwara karo selebriti? Kesepakatan dukungan Catherine Zeta-Jones karo T-Mobile dikabarake regane 20 Yuta. Sabanjure, penjualan nasional T-Mobile mundhak 25% sajrone kampanye. Panjaluk selebriti saiki uga wis ana ing Twitter!

Napa pariwara selebriti bisa digunakake?

Pariwara selebriti bisa digunakake ing 3 macem-macem level:

  1. Keprigelan - kita ndeleng atusan iklan saben dina, dadi kemampuan mbedakake pariwara minangka kunci lan selebriti bisa nyedhiyakake. Catherine Zeta-Jones mesthine nggawe masarakat luwih nggatekake tinimbang wong Verizon!
  2. Emulation – we’re a driven (shallow) society and the dreams of wealth and fame influence us. Seeing someone we hope to be like or are attracted to is a strong advertising tactic. No doubt that Ashton Kutcher and Oprah Winfrey (sigh) drove millions of new users to Twitter… now they can make some bucks on it!
  3. Reputability – being recognized as a reputable business is key to a business’ growth. Customes rarely do business with another business unless they trust that the business is legitimate. A celebrity endorsement can definitely speed the time it takes for your business to be seen as reputable.

With the launch of Sponsored Tweets, you can purchase sponsored tweets via Izea’s system. No joke here – you can get everyone from Kim Kardashian to Bob Vila! I signed up today and have the outlandish price tag of $XNUMX per tweet. I supposed that’s ok… given that Kendra’s price tag is too much to publish on the site! (I’m not sure Kendra will be driving sales of my e-Book or nambah lalu lintas to the blog)… I digress.

How Sponsored Tweets Works

One comment

  1. 1

    Interesting thoughts DK. Just thought I'd mention some interesting research that supports celebrity endorsements. Most of the theoretical background comes from a seminal paper on human persuasion published by Richard Petty and John Cacioppo on their Elaboration Likelihood Model. Their claim is that there are two primary routes to mental persuasion, the central and the peripheral (thought to have evolved as a mental mechanism to block information overload). The central is a more logical argument and gets processed by the mind's full resources while the peripheral is the mind's way of making sort of a "passing" judgement of sorts. What's most interesting is that the factors that determine how we assign judgement to information processed peripherally are most determined by very shallow human fascinations – such as age, sex appeal, celebrity status, or personal gain. Very interesting stuff indeed, and there's tons more research out there if you or any readers wanted to take a look.

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