7 Pitakon Kanggo Takon Agensi Sampeyan Sadurunge Mlebu

7 Pengambilan Kunci saka Webinar Taktik Penciptaan Konten

Kita seneng nggarap agensi liyane. Keahlian kita ing optimalisasi mesin telusuran lan strategi konten wis dadi sumber kanggo kabeh mitra agensi lan terus nambah bagean bisnis kasebut. Kita makarya kanthi akeh pangembangan, desain lan hubungan masarakat sing hebat lan sing padha karo kabeh yaiku ngupayakake asil bisnis.

Without business results, your agency simply doesn't matter. An optimized site that can't convert is useless. A beautiful site that can't be found is useless. Research, design and writing you pay heavily for that you can't repurpose is useless (beyond the initial publication).

We're continuously shocked at the number of clients that come to us that have spent virtually all of their budget but aren't realizing results. The expectation for us is to take whatever funds are left and try to get results with it. At times, we simply can't make it work.

That's why our business model is a bit unique in the industry. We charge flat fee engagements and then work to results. Most of our clients are spending the cost of a single employee, but have our team and all of our partners working to ensure measureable business results are attained.

Before you sign your next contract with an agency, we'd encourage you to ask the following questions:

  1. Apa klien liyane sing wis makarya ing industri sampeyan? You may think I'm asking about conflicts that could arise, but that's not the only reason. Our agensi continues to have incredible success with marketing technology related companies but we've fallen flat with some B2C product companies. For that reason, we focus on one segment and anyone who wants to work with us outside that segment is well-informed to ensure we can meet their expectations.
  2. Sapa sing duwe file sumber? Iki asring dadi masalah paling gedhe sing kita alami. Agensi kasebut bakal ngrancang apa wae sing sampeyan butuhake, nanging nduweni kepemilikan lan kontrol kabeh file sumber. Apa sampeyan pengin nggawe maneh karya kasebut? Sampeyan kudu takon agensi. Apa sampeyan pengin ninggalake agensi kasebut? Banjur sampeyan kudu miwiti maneh. Frustasi banget. Nyandera customer sampeyan dudu cara sampeyan ngembangake bisnis.
  3. What happens when it doesn't work? Every agency promotes the great work they do but they don't often speak to the failures. We've had our share as well. The question is what happens next. If you're working on a retainer, you may have to pay all over again with the current agency or a new one to try to get what you need. We work flat fee so that the pressure is on us to deliver. And in a worst-case scenario, our clients also know how we end our engagements before they ever sign (we do a full turnover of strategy, reporting, documentation, and assets).
  4. What's included, what's extra? I'm blown away by how many companies launch sites or strategies only to find out that the project isn't optimized for search or mobile. When challenged, the agency responds, “You didn't ask for that.” Huh? Are you serious? If your agency is looking out for your clients, you're going to insist on doing everything to maximize business results.
  5. Kepiye cara ngatur kepemilikan? It's okay if you have an agency buying domains, hosting, themes, or stock photography… but who owns them? There's nothing worse than an agency getting unresponsive and walking off with your domain (yes, it still happens). Be sure that you have an ironclad agreement in place that any ownership is yours. It's why we often get a credit card from our clients and buy services in their name. Having a group email address where you can add/remove your agency is a great way to manage those accounts where you'll never lose them.
  6. Piranti apa sing digunakake? Even though we've privately whitelabeled some platforms for our clients, we still are open and honest with them on the tools we're using. The advantage of being an agency is that we can purchase enterprise licenses on software that we use for several clients. Alone, our clients wouldn't be able to afford them but collectively we can provide them access. This not only provides our clients with an understanding of the value we're brining, it also let's them see for themselves the quality and reputation of the tools we're using.
  7. Kepiye maneh bisa mbantu sampeyan? Alright – I've been negative so far so let's get positive. You'd be amazed sometimes at the wide array of talent and projects under an agency's belt. It's our own fault, but sometimes we find out our existing client just hired another resource for work that we could have completed for them. There's nothing more frustrating! Make sure you're communicating with your agencies on the great work they're getting done and some of the other areas of focus they have expertise. Since you already have a relationship, adding on other services and projects is often much easier than starting fresh with a new resource.

Kadhangkala, kita nuduhake infographic lucu hubungan klien sing kasar that agencies get into. But the abuse can happen on both ends of any relationship and it's imperative that you don't get abused by your agency. Not only can your strategies suffer, but you could lose your budget as well.

I suppose this could all be summed up in one question. Is your agency working to ensure your business results or theirs? We believe when our clients benefit, so do we… so that's always our priority.

One comment

  1. 1

    Dadi Thanksgiving jam 2 esuk lan ora, aku ora nginep kabeh wengi ngirim email marang kabeh wong sing aku matur nuwun sanajan aku nindakake pandonga. Aku isih ngresiki email minangka geng 1 wong sing nggawe nirlaba kanthi situs web sing diarepake diluncurake awal taun anyar iki. Komentarku ing kene kanggo Doug minangka publik, matur nuwun, kiriman saiki sing nuduhake integritas, kode etika lan transparansi sing aku kepincut kaping pirang-pirang taun nalika kita sakloron aktif ndhukung "Indiana Cilik" sadurunge Facebook muncul. Pensiun awal lan pulih saka serangan jantung nyebabake aku dadi bab pungkasan karo Gusti Allah, kanca jiwa peternak Hapon sing pensiun 10 pon, Keamanan Sosial lan komputer sing dawane jarak tempuh luwih akeh tinimbang pickupku. Aku dadi ahli paribasan nanging ora suwe sinau eBay ora bakal dadi karier anyar nanging pengalaman urip menehi aku seneng karo eCommerce, kaya maneh judhule Chamber of Commerce lan makarya karo pamilik bisnis nanging winates kanggo duweke independen lan basis Indiana. Amarga proyekku dadi semangat, mula uga rasa lan rasa hormatku Douglas Karr liwat postingan media sosial uga blog-bloge. Dheweke ora ngerti kepiye keahliane profesional ora kuwat narik kawigaten dheweke kaya Doug wong kasebut. Ironis manawa komputer sing lengkap nemokake hubungan sing gegandhengan karo Geeker sing wis sukses lan terkenal, wong sing asring dirasakake wis dadi kanca lan mentor seumur hidup nalika ngerti omongan pasuryan mung kedadeyan kaping pindho sajrone pirang-pirang taun kepungkur. Ya, dheweke ana ing daging kaya carane aku nemokake dheweke online nganggo blog lan persona media sosial dadi luwih asring ndeleng dheweke ora prelu yakin manawa dheweke pancen urusan nyata. Kita nuduhake akeh seneng lan ora seneng, nanging uga ora setuju; (elinga aku ngaku tanpa duwe komputer kanthi ilmu, dadi dudu barometer sing adil,) nanging sudut pandang agama, moral, sosial, budaya lan politik kita asring sejajar lan nggawe kapercayan amarga nampa pendapat lan pedoman profesional. Thanksgiving lan maneh nalika ndeleng transparansi iki ing blog, aku nuduhake sawetara rasa matur nuwun kanggo lan kanggo sampeyan.

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